problems-we-solve

Problems We Solve

At Bright Aspects, we focus on what you need and how to help you solve your problems. We have been working on Marketo and related technologies and strategies for several years and most likely have some tips/inputs on your specific needs.

No In-House Marketo Expert

We do not have any Marketo expert in-house. Every team member works on Marketo program but we are missing campaign launch dates. Marketo is getting unorganized, and haphazard.

12 page guide with some of the approaches that work

Inherited Messy Marketo Instance

We have a Marketo instance that is a few years old. Over the years, it had several owners. The original team that implemented it moved on. It is an undocumented mess and figuring out even simple things take a long time. We need help now!

Symptoms, Implications and Solutions

Not using Marketo strategically

We seems to be using Marketo for tactical tasks only. We got to implement proven best prctices and strategic programs. We need an expert who have done it before.

Symptoms, Implications and Solutions

How to integrate Marketo with ___?

Shall we be using SOAP API, REST API, Munchkin API or Web hooks? We created ‘World’s first DIY web hook library for Marketo at BrightHooks.com‘. Need a Marketo integration architect who have done it before?

Symptoms, Implications and Solutions

 

Repeated, tedious & wasteful tasks

We get ad-hoc requests for list uploads, list pulls all the time. We also get asked to send ad-hoc email blasts. It takes too much time away from more strategic initiatives. Can these tasks be automated?

Symptoms, Implications and Solutions

Implementing Marketo, First time

We are a fast growing company, implementing Marketo for the first time. We need someone who have implemented Marketo with related processes and strategies before.

Symptoms, Implications and Solutions

 

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Services

Modern marketing is already very technical in nature. Marketing technology stacks are increasingly getting more and more complex. Effective use of solutions like Marketo needs one to have mastery of several multi-disciplinary strategies and technologies. Most of our team is made up of software engineers, turned marketers., thus having the unique 'techno-marketer' skillset.

We have seen some companies start their marketing automation journey with simple email marketing, and adding additional initiatives gradually. While some companies prefer to jump in with head first, implementing Marketo with all the bells & whistles. We help marketing leaders solve the problems they face in their Marketo journey.
Based on the exact stage you are in your marketing automation maturity journey, we provide following services.

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Marketo Usage Evaluation

  • Customized evaluation of your system and processes
  • Evaluate business strategies, best practices used
  • Technical Evaluation of integrations
  • Identify inefficiencies, bottlenecks, and areas for improvement
  • Build a comprehensive optimization plan using proven Marketo best practices

Accelerate Growth with Marketo

  • Establish / Revamp Lead Lifecycle Processes
  • Building the Demand Generation Engine
  • Data Cleanup, Augmentation & Segmentation
  • Marketing-Sales Process Audit/Alignment
  • Building Marketing Infrastructure
  • ROI Analytics & Reporting

Strategic Enhancements

  • Marketing automation best practices and strategies
  • ABM strategies implementation
  • Buyer Persona and Buyer Journey mapping
  • Content marketing and Messaging Framework
  • Strategic Design and Implementation of Lead Nurture
  • Strategic redesign of inefficient manual processes
  • Revenue Cycle Model and Analyzers

 

 

Integrations and Programming

  • Integrate Marketo with other systems via APIs.
  • Munchkin, Forms 2.0, Custom Objects and Email Scripting
  • Building your custom Marketo web hooks (powered by BrightHooks.com platform)
  • Troubleshoot and fix issues with existing integrations
  • Any other complex integration needs

Marketo Admin as A Service

  • Managing Marketo Instance for you
  • Creating and executing campaigns (email, landing pages, list pulls) in Marketo
  • List Uploads
  • Data Management and Data Clean-up
  • Webinars programs setup
  • Marketo LaunchPoint integrations setup
  • Other relevant tasks in Marketo

Ad-Hoc / Urgent needs

  • Sudden departure of resident expert?
  • Cover for maternity leaves / vacations?
  • Rush projects, No issues.. We will get it done on time.
  • Count on us to help out.

clients

Clients

Some of our customers include,

Basho Technologies
Wayne Homes
Power Integrations
Aruba Networks

 

Local.com
EasyVista
CDC Software
Blue Jeans Networks

 

EuroMonitor
SumTotal
iPass
Navitas

 

Momentis
Medallia
ISP
Black Duck Software

 

RiseSmart
APQC
Pulse Systems
Okta

 

Trust Advisor
Avatech
StarTrac
SH Communities

 

 

testimonials

Testimonials

Several dozens of extremely satisfied customers!

  • SumTotal Systems

    Bright Aspects was engaged as consulting company by my organization to implement a Marketing Automation project. Working with Rajesh was an outstanding experience. The project was a big success and Rajesh’s efforts were a key factor. I was new to marketing automation technology, and as the business-stakeholder, concerned about coming up to speed quickly to make the right decisions for the project. After starting to work with Rajesh, I was quickly put at ease. It was clear Rajesh is the ultimate expert and professional. His deliverables were of the highest quality. He not only provided answers to all our questions, but also offered solutions and guidance to help us make the best decisions for the project. It would be my pleasure to work with him on any future project. I highly recommend his services. 

    SumTotal Systems
  • McGraw-Hill Education

    I found Rajesh and Bright Aspects team to have a thorough grasp of the Marketo administration and technical integration requirements for my project. Their understanding of strategic Marketo concepts were on display while assisting with the implementation of complex lead workflows, and deliverability concerns. The team is responsive and interacts well with both business stakeholders and our technical team. I would recommend Bright Aspects to anyone in need of Marketo expertise. 

    McGraw-Hill Education
  • VMWare

    We hired Rajesh as a consultant to help us manage our Marketing platform. Rajesh immediately stepped in as if he had been a member of our team for years. He’s been great working with both our marketing stakeholders as well as our IT teams. He has helped us troubleshoot problems we are experiencing as well as lead key initiatives and projects.

    VMWare
  • SumTotal Systems

    Bright Aspects was engaged as consulting company by my organization to implement a Marketing Automation project. Working with Rajesh was an outstanding experience. The project was a big success and Rajesh’s efforts were a key factor. I was new to marketing automation technology, and as the business-stakeholder, concerned about coming up to speed quickly to make the right decisions for the project. After starting to work with Rajesh, I was quickly put at ease. It was clear Rajesh is the ultimate expert and professional. His deliverables were of the highest quality. He not only provided answers to all our questions, but also offered solutions and guidance to help us make the best decisions for the project. It would be my pleasure to work with him on any future project. I highly recommend his services. 

    SumTotal Systems
  • McGraw-Hill Education

    I found Rajesh and Bright Aspects team to have a thorough grasp of the Marketo administration and technical integration requirements for my project. Their understanding of strategic Marketo concepts were on display while assisting with the implementation of complex lead workflows, and deliverability concerns. The team is responsive and interacts well with both business stakeholders and our technical team. I would recommend Bright Aspects to anyone in need of Marketo expertise. 

    McGraw-Hill Education
  • VMWare

    We hired Rajesh as a consultant to help us manage our Marketing platform. Rajesh immediately stepped in as if he had been a member of our team for years. He’s been great working with both our marketing stakeholders as well as our IT teams. He has helped us troubleshoot problems we are experiencing as well as lead key initiatives and projects.

    VMWare
our-adventures

Our Adventures!

We believe our work speaks for itself. Browse our most recent projects below.

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Marketo Super Experts from Bright Aspects

Need help with your Marketo? Big or small, we’ve got a solution for your Marketo related needs when you need it.