Bright Aspects, Marketo Champions & Consultants | Marketo Champion | Marketing Technology & Strategy Consultant | Marketo Certified | Eloqua Certified | API Programmer | Webhooks | Email ScriptingBright Aspects, Marketo Champions & Consultants | Marketo Champion | Marketing Technology & Strategy Consultant | Marketo Certified | Eloqua Certified | API Programmer | Webhooks

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Problems We Solve

At Bright Aspects, we focus on what you need and how to help you solve your problems. We have been working on Marketo and related technologies and strategies for several years and most likely have some tips/inputs on your specific needs.

No In-House Marketo Expert

We do not have any Marketo expert in-house. Every team member works on Marketo program but we are missing campaign launch dates. Marketo is getting unorganized, and haphazard.

12 page guide with some of the approaches that work

Inherited Messy Marketo Instance

We have a Marketo instance that is a few years old. Over the years, it had several owners. The original team that implemented it moved on. It is an undocumented mess and figuring out even simple things take a long time. We need help now!

Symptoms, Implications and Solutions

Not using Marketo strategically

We seems to be using Marketo for tactical tasks only. We got to implement proven best prctices and strategic programs. We need an expert who have done it before.

Symptoms, Implications and Solutions

How to integrate Marketo with ___?

Shall we be using SOAP API, REST API, Munchkin API or Web hooks? We created ‘World’s first DIY web hook library for Marketo at BrightHooks.com‘. Need a Marketo integration architect who have done it before?

Symptoms, Implications and Solutions

Repeated, tedious & wasteful tasks

We get ad-hoc requests for list uploads, list pulls all the time. We also get asked to send ad-hoc email blasts. It takes too much time away from more strategic initiatives. Can these tasks be automated?

Symptoms, Implications and Solutions

Implementing Marketo, First time

We are a fast growing company, implementing Marketo for the first time. We need someone who have implemented Marketo with related processes and strategies before.

Symptoms, Implications and Solutions

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Services

Modern marketing is already very technical in nature. Marketing technology stacks are increasingly getting more and more complex. Effective use of solutions like Marketo needs one to have mastery of several multi-disciplinary strategies and technologies. Most of our team is made up of software engineers, turned marketers., thus having the unique 'techno-marketer' skillset.

We have seen some companies start their marketing automation journey with simple email marketing, and adding additional initiatives gradually. While some companies prefer to jump in with head first, implementing Marketo with all the bells & whistles. We help marketing leaders solve the problems they face in their Marketo journey.
Based on the exact stage you are in your marketing automation maturity journey, we provide following services.

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Marketo Usage Evaluation

Customized evaluation of your system and processes
Evaluate business strategies, best practices used
Technical Evaluation of integrations
Identify inefficiencies, bottlenecks, and areas for improvement
Build a comprehensive optimization plan using proven Marketo best practices

Accelerate Growth with Marketo

Establish / Revamp Lead Lifecycle Processes
Building the Demand Generation Engine
Data Cleanup, Augmentation & Segmentation
Marketing-Sales Process Audit/Alignment
Building Marketing Infrastructure
ROI Analytics & Reporting

Strategic Enhancements

Marketing automation best practices and strategies
ABM strategies implementation
Buyer Persona and Buyer Journey mapping
Content marketing and Messaging Framework
Strategic Design and Implementation of Lead Nurture
Strategic redesign of inefficient manual processes
Revenue Cycle Model and Analyzers

Integrations and Programming

Integrate Marketo with other systems via APIs.
Munchkin, Forms 2.0, Custom Objects and Email Scripting
Building your custom Marketo web hooks (powered by BrightHooks.com platform)
Troubleshoot and fix issues with existing integrations
Any other complex integration needs

Marketo Admin as A Service

Managing Marketo Instance for you
Creating and executing campaigns (email, landing pages, list pulls) in Marketo
List Uploads
Data Management and Data Clean-up
Webinars programs setup
Marketo LaunchPoint integrations setup
Other relevant tasks in Marketo

Ad-Hoc / Urgent needs

Sudden departure of resident expert?
Cover for maternity leaves / vacations?
Rush projects, No issues.. We will get it done on time.
Count on us to help out.

clients

Clients

Some of our customers include,

testimonials

Testimonials

Several dozens of extremely satisfied customers!

Bright Aspects was engaged as consulting company by my organization to implement a Marketing Automation project. Working with Rajesh was an outstanding experience. The project was a big success and Rajesh’s efforts were a key factor. I was new to marketing automation technology, and as the business-stakeholder, concerned about coming up to speed quickly to make the right decisions for the project. After starting to work with Rajesh, I was quickly put at ease. It was clear Rajesh is the ultimate expert and professional. His deliverables were of the highest quality. He not only provided answers to all our questions, but also offered solutions and guidance to help us make the best decisions for the project. It would be my pleasure to work with him on any future project. I highly recommend his services.
SumTotal Systems
I found Rajesh and Bright Aspects team to have a thorough grasp of the Marketo administration and technical integration requirements for my project. Their understanding of strategic Marketo concepts were on display while assisting with the implementation of complex lead workflows, and deliverability concerns. The team is responsive and interacts well with both business stakeholders and our technical team. I would recommend Bright Aspects to anyone in need of Marketo expertise.
McGraw-Hill Education
We hired Rajesh as a consultant to help us manage our Marketing platform. Rajesh immediately stepped in as if he had been a member of our team for years. He’s been great working with both our marketing stakeholders as well as our IT teams. He has helped us troubleshoot problems we are experiencing as well as lead key initiatives and projects.
VMWare

Bright Aspects was engaged as consulting company by my organization to implement a Marketing Automation project. Working with Rajesh was an outstanding experience. The project was a big success and Rajesh’s efforts were a key factor. I was new to marketing automation technology, and as the business-stakeholder, concerned about coming up to speed quickly to make the right decisions for the project. After starting to work with Rajesh, I was quickly put at ease. It was clear Rajesh is the ultimate expert and professional. His deliverables were of the highest quality. He not only provided answers to all our questions, but also offered solutions and guidance to help us make the best decisions for the project. It would be my pleasure to work with him on any future project. I highly recommend his services.
SumTotal Systems
I found Rajesh and Bright Aspects team to have a thorough grasp of the Marketo administration and technical integration requirements for my project. Their understanding of strategic Marketo concepts were on display while assisting with the implementation of complex lead workflows, and deliverability concerns. The team is responsive and interacts well with both business stakeholders and our technical team. I would recommend Bright Aspects to anyone in need of Marketo expertise.
McGraw-Hill Education
We hired Rajesh as a consultant to help us manage our Marketing platform. Rajesh immediately stepped in as if he had been a member of our team for years. He’s been great working with both our marketing stakeholders as well as our IT teams. He has helped us troubleshoot problems we are experiencing as well as lead key initiatives and projects.
VMWare